Are you looking to grow your business? If so, it’s important to get clear on the areas where you can make the most impact. Many entrepreneurs try to grow their businesses in every area at once, but this can lead to frustration and a lack of focus. Instead, take some time to assess your strengths and weaknesses and then target your growth efforts accordingly. Here are a few key areas to focus on: 

Get clear on your “WHY”. Why You’re Building a Business

In order to build a successful business, you need to be clear on your “why”. Why are you starting this business? What is your purpose for it? Once you have a clear vision for what you want your business to achieve, you can create goals and put together a plan to make it happen. But if you’re not clear on your reasons for starting a business in the first place, it will be difficult to stay motivated when things get tough. So take some time to think about why you want to be an entrepreneur and what you hope to accomplish with your business. Once you have that figured out, the rest should fall into place.

Behind the Brand

Get Clear on Your Target Audience

Any business’s success depends on properly understanding two key things: who their target customer is and how to speak to them. Without these elements in place, it becomes very difficult to craft an effective marketing strategy. To get clear on whom your business caters to, start by defining your ideal customer. Consider their demographics, including age, gender, location, and income level. Then, think about their needs and pain points. What are they looking for that your business can provide? Once you have a good understanding of your target customer, you can start to develop messaging that resonates with them. Speak to their needs and concerns, and position your products or services as the best solution. With a clear understanding of your target customer, you’ll be well on your way to developing a successful marketing strategy.

Get Clear on Where Your Business is all Going

Before you can create a successful business, you need to have a clear idea of where you want it to go. What are your goals and objectives? What are your long-term plans? What can you realistically achieve in the next year, five years, or ten years? Once you have a good understanding of where you want your business to be, you can start putting together a plan to make it happen. Think about what steps you need to take to reach your goals and what resources you need to put into place. Then start taking action, one step at a time. Keep track of your progress and adjust your plan as needed. With focused effort and determination, you can make your business dreams a reality.

Behind the Brand

Be the Solution to Your Audience’s Problem

Coming up with a business idea is only the first step in the long process of starting a company. In order to create a successful business, you need to identify a problem that your potential customers are facing and then position yourself as the solution. This can be a tricky balancing act, as you don’t want to oversell your products or services. Instead, you need to focus on how your company can provide value and make your customers’ lives easier. Luckily, there are a few key strategies you can use to achieve this. First, take the time to really understand your target market and what they are looking for. Second, constantly communicate with your audience to get feedback and ensure that you are meeting their needs. And third, always be adaptable and willing to pivot your business model if necessary. By following these steps, you can position yourself as the solution to the problem of your audience and set your business up for success.


By taking some time to focus on these key areas, you can make sure that your growth efforts are both effective and efficient. If you’re ready to take your business to the next level, schedule a consultation with me – a brand development consultant in Tampa, FL. I can help you identify your target audience, create a plan for reaching them, and develop messaging that resonates with their needs. Let me show you how easy it is to grow your business using sound marketing principles!