When it comes to content marketing, it’s important to consistently produce high-quality content that engages your audience. But coming up with new ideas can be tough, especially if you’re struggling to come up with topics that are both relevant and engaging. In this blog post, we’ll give you some tips for generating fresh content ideas that will help you reach your target audience. So whether you’re just starting out in content marketing or you’re looking for ways to improve your current strategy, read on for some helpful advice!

Brainstorming can be a great way to come up with new ideas for your business. Here are a few techniques you can use:

1) Freestyle Approach:

The free-style approach to brainstorming is a great way for people who don’t know what they’re looking for but want an idea. This technique involves letting your mind wander and thinking about anything that comes into it without censorship – just write down all the thoughts that pop up!

2) Mind Mapping:

This approach involves creating a visual representation of your thoughts. Draw lines radiating out from a central topic and list the ideas that come to mind.

3) Brainstorming with a Partner:

Working with someone else can help you come up with more ideas and get feedback on them.

4) Answer the 5 W’s and the H:

Before you start creating any content, it’s important to answer the 5 W’s and the H: who, what, where, when, why, and how. Let’s break each down:

  • Who is your audience? This will help determine the tone and style of your content.
  • What is the purpose of the content? Are you trying to inform, entertain, or persuade?
  • Where will the content be published? This will affect the length, format, and overall style.
  • When will the content be published? This will help you determine if you need to be timely or evergreen.
  • Why are you creating this content? What is the goal? Is it to drive traffic to your website, generate leads
  • How will you make sure your content is engaging and successful?
Behind the Brand

5) Check What’s Popular and Trending

Looking to keep your content marketing efforts fresh and relevant? A great way to do that is to stay on top of what’s popular and trending. This can be anything from the latest social media platforms and trends to the latest news in your industry. By keeping up with what’s popular, you can ensure that your content is always fresh and relevant. Additionally, you can use this knowledge to your advantage by creating content that is specifically designed to go viral or be shared widely. 

Google trends is a great way to see what people are talking about. Google Trends is a valuable tool for understanding the interests of your target audience and can provide insights into what topics to focus on when creating content or planning marketing campaigns.

6) Get Inspiration from Your Competitors

Looking at what your competitors are doing can be a great way to get inspiration for your own content. See what topics are getting the most likes and shares on their blogs, and then see how you can put your own spin on it. Of course, you don’t want to plagiarize, but if you can create content that’s even better than what they’re doing, you’ll be ahead of the game. So take a look at what they’re doing, and then see how you can do it even better.

7) Use Content Idea Generators

There are a number of content idea generators available online, making it easy to come up with original and engaging topics. These tools work by prompting you with a few questions or keywords and then generating a list of ideas based on your input. 

Here are a few of them:

Behind the Brand


Brainstorming is a great way to come up with new ideas, but it can be difficult to do on your own. By using a combination of different brainstorming techniques, you can generate the most ideas in the shortest amount of time. If you’re looking for help coming up with new ideas, consider working with a brand marketing strategist in Tampa, FL. A digital brand strategist can help you tap into your creativity and come up with great ideas that will help your business grow. 

Schedule an appointment today!